This year, and for the first time, Egypt will be participating at Wanted Design Manhattan during NY Design Week. The U.S. Embassy in Cairo is generously supporting the Egyptian pavilion, “(re)New (re)Work,” as part of its creative economy programs based in Egypt. In partnership with the Egyptian government represented in the Industrial Modernization Center, the purpose of the pavilion is to create connections between Egyptian creative designers and their peers from all around the world, as well as promoting Egyptian innovation globally to make room for creative and commercial collaborations.
The Industrial Modernization Center, IMC, is in charge of organizing the Egyptian pavilion in terms of contributing to the designers’ and products’ selection, developing the concept behind the pavilion and, most importantly, ensuring that this experience contributes to Egypt’s economic growth.
Thirteen designers were carefully selected based on their identity presentation, their designs, and range of products, its function, and to represent contemporary Egyptian design. From chairs and lighting units to rugs and accessories, what they all have in common is the aim of reviving traditional crafts while incorporating them in diverse innovative objects.
The works of the designers will be showcased in a uniquely curated pavilion that reflects Egypt’s fine craftsmanship and materials to world-renowned designers, editors, curators, and design appreciators.
In the past decade, Egyptian designers have found new ways to utilize native materials and revive old crafts to express Egypt’s contemporary cultural identity.
The Egyptian pavilion at Wanted Design 2019 will highlight the global relevance of designers’ subtle foray into transforming material culture and everyday aesthetics.
The exhibited designs result from the close study of contemporary Egyptian everyday objects. The Sebertaya, a traditional portable coffee maker traditionally made of copper, is elevated into an extraordinary version by making it entirely of fine glass designed by FurnHub. The ubiquitous taxi sign placed above thousands of cars roaming the streets of Cairo is reimagined as a pouch for pens and pencils by Cairopolitan who produce a plethora of witty accessories inspired by urban culture. The ancient tradition of weaving kilim rugs is invigorated with more precise craft, new patterns, fine materials and high levels of quality control by the socially-responsible enterprise Killim.
The common plastic bag is reworked by Reform Studio to become Plastex, a newly designed material made from reused plastic bags that prolongs the life cycle of plastic.
Other designers investigate the ways in which Egypt’s mineral-based materials such as alabaster, marble, brass, and copper, traditionally utilized in crafts, can be reworked into contemporary design objects rooted in Egyptian tradition. Sal’s Ore lights are purist in form and Egyptian in spirit. Luxmar’s table accessories recall ancient Egyptian jars while flirting with contemporary design forms.
Through the pavilion concept of “(re)New (re)Work,” the journeys of the designers featured and the stories behind their designs will be shared with an international audience, introducing them to a new generation of Egyptian designers who are strongly connected to their heritage, yet relevant to the contemporary design ethos, and creating a networking opportunity for new collaborations to finally serve the creative industry and innovative sector.
The U.S. Embassy in Egypt has existed since 1848 and has had the mission of furthering positive relations between the two countries. The Cultural Office of the Public Affairs Section at the U.S. Embassy in Cairo supports Egyptian arts and culture and also offers Egyptians direct experience with the American way of life, including its educational, political, and economic systems.
THE U.S EMBASSY IN EGYPT
NEW YORK WANTED DESIGN
NYCxDESIGN, New York City’s annual celebration of design, attracts hundreds of thousands of attendees and designers from across the globe. Taking place each May—next occurring May 10–22, 2019—the event celebrates a world of design and showcases over a dozen design disciplines through exhibitions, installations, trade shows, panels, product launches, open studios, and more. And, like design itself, NYCxDESIGN is everywhere, with events taking place across the city’s five boroughs. Brought to life by New York City Economic Development Corporation (NYCEDC) in conjunction with a steering committee of leading members of New York City’s design community, NYCxDESIGN highlights the unique creative, cultural, educational, and economic opportunities in New York City.
ABOUT WANTED DESIGN
Wanted Design is a series of international design events, with two marquee events taking place in Manhattan and Brooklyn during NYCxDESIGN, New York’s celebration of global design. With an extensive network of partners in the media, cultural institutions, trade organizations, global design weeks and more, WantedDesign aims to provide a platform dedicated to promoting design and fostering the international creative community at large throughout the year.
Egyptian crafts and time-honoured arts shine ahead of '(re)New (re)Work' show in New York
Ahram Online ,24 Apr 2019